Bakes By Joyce - Online Retailer

Client & Context

This project represents a comprehensive digital transformation focused on creating a professional platform that effectively communicates expertise while driving meaningful business outcomes. The challenge was balancing professional credibility with approachable design.

The target audience required a sophisticated understanding of the client's unique value proposition, necessitating careful consideration of user experience, content strategy, and conversion optimization.

Through strategic design and development, we created a platform that not only showcases expertise but actively contributes to business growth and professional recognition.

Objectives

• Streamline the Ordering Process: Implement a seamless ordering system integrated with Messenger and WhatsApp.
• Enhance Customer Service: Deploy an AI-powered chatbot to handle FAQs and assist customers 24/7.
• Elevate Brand Presence: Design a visually appealing website that showcases the quality and artistry of the products.
• Capture the Local Market: Boost online visibility within Da Nang to attract new local customers and tourists.

Strategy & Information Architecture

• Home: A welcoming landing page featuring best-selling products and the story of Bakes by Joyce.
• Menu/Shop: High-quality visual catalog of cakes, pastries, and baked goods.
• Custom Cakes: Dedicated gallery and inquiry form for bespoke orders.
• Order Now: Direct integration with Messenger and WhatsApp for instant ordering.
• About Us: Showcase the owner’s story and passion for artisanal baking.
• FAQs: Accessible section answering common questions to build customer trust.

Design System

We developed a warm, friendly, and appetizing Design System with a soft color palette, playful typography, and professional product photography. The experience emphasizes approachability and efficiency, ensuring customers feel guided and inspired while browsing and ordering.

Key Components

Tech Stack & Integrations

We built the platform using modern web technologies optimized for performance and scalability. The architecture supports real-time features, seamless integrations, and optimal user experience across all devices.

Migration/SEO

The implementation included comprehensive SEO optimization and performance enhancements to ensure maximum visibility and user engagement. We implemented best practices for search engine optimization and user experience.

Key improvements included structured data markup, optimized page load speeds, and mobile-first responsive design that significantly improved search rankings and user engagement metrics.

Process Timeline

Results & Impact

Gallery