Suzanne Do - Australian Author

Client & Context

This project represents a comprehensive digital transformation focused on creating a professional platform that effectively communicates expertise while driving meaningful business outcomes. The challenge was balancing professional credibility with approachable design.

The target audience required a sophisticated understanding of the client's unique value proposition, necessitating careful consideration of user experience, content strategy, and conversion optimization.

Through strategic design and development, we created a platform that not only showcases expertise but actively contributes to business growth and professional recognition.

Objectives

• Launch Novel: Drive awareness, engagement, and sales for the debut novel, The Golden Sister.
• Build Brand: Establish a professional and authentic online presence reflecting the author's unique style.
• Connect with Readers: Build a loyal community by sharing updates, events, and personal insights.
• Centralize Information: Create a single source for biographies, works, and media inquiries.

Strategy & Information Architecture

• Home: Homepage featuring the author's debut novel.
• The Book: Dedicated page with the book's synopsis and purchase links.
• About: Author biography and professional background.
• Events: Calendar for book signings and speaking tours.
• Gallery: Photo gallery to foster a personal connection with readers.
• Contact: Streamlined form for professional inquiries.

Design System

We developed a sophisticated and elegant Design System that feels literary and timeless. The design language prioritizes readability with beautiful typography, a warm color palette, and ample white space. The goal was to create an intuitive user interface (UI) and a user experience (UX) that feels less like a website and more like opening a good book.

Key Components

Tech Stack & Integrations

We built the platform using modern web technologies optimized for performance and scalability. The architecture supports real-time features, seamless integrations, and optimal user experience across all devices.

Migration/SEO

The implementation included comprehensive SEO optimization and performance enhancements to ensure maximum visibility and user engagement. We implemented best practices for search engine optimization and user experience.

Key improvements included structured data markup, optimized page load speeds, and mobile-first responsive design that significantly improved search rankings and user engagement metrics.

Process Timeline

Results & Impact

Gallery